Who are you when you're online?

Charlene Li of Forrester has released an interesting report on “Social Technographics.” The idea is that we don’t all relate to information in the same way, and even individuals don’t relate the same way all the time. There isn’t a sharp line between “creators” and “consumers” of content, for example; everyone does a mix of both. The report, I gather (I’ve read the summary but not purchased the full document), provides in-depth data on how users in different categories break down in terms of their motivations and expectations.

One thing this shows is that web 2.0 and social media are more of a supplement than a replacement for more traditional forms. User-generated content and open access to data are wonderful things, but their value depends on the time, place, and users involved.