Syndication in action 1

Marc Canter reports that 45% of eBay’s listings come through its APIs.

eBay, Amazon, and Google: three mega-success stories of the dotcom era. What do they have in common? All of them aggressively open up their technical interfaces, allowing other sites to plug into them, or projecting themselves out to the rest of the Web. This supports the argument I outlined seven years ago in a Harvard Business Review article — the new paradigm of commerce and business relationships is syndication. Open up your core assets and turn them into a platform; don’t hide behind high walls and expect everyone to come to you.