The TV network affiliates are scared to death (via PaidContent) about Apple’s deal with ABC to make TV shows available on the Apple iPod at $1.99 a pop. They think it will erode viewership.
Personally, I can’t think of anything more likely to increase my TV viewership. I haven’t seen a regular network show in eons. (I have two little kids, I’m a sports nut, and if I have entertainment time left over, I’d rather fire up the XBox. Your mileage may vary.) Yet I’d think seriously about downloading some episodes of Lost onto my video iPod.
I want control over my media experience. I’ll give my dollars and precious attention to the companies willing to give me that control. And I don’t think I’m alone.