Finding Nemo in DRM standards?

So, a group of consumer electronics companies creates a digital rights management standard called Marlin, after creating a related alliance called Coral. For those of you who haven’t seen the movie, those are the two parents of the eponymous Nemo in the hit Pixar film. That’s a bit odd, considering that Disney (which distributed the film), isn’t part of the group, and 20th Century Fox (a competitor) has endorsed it. I guess someone involved has a sense of humor.