An article in yesterday’s Wall Street Journal (subscription required) vindicates the Harvard Business Review piece
I published three years ago on syndication as the business model for
the digital age. I was focused on e-commerce, but the same dynamics are
hitting businesses in the very physical consumer electronics
industry. Companies like Sony and Philips are starting to provide
components and services to other manufacturers, rather than insisting
on doing everything themselves.
Though a flat-panel TV can only be sold once, unlike a digital asset,
it is still subject to the other two legs of my syndication tripod:
modularity and many independent distribution points. AKA
commoditization and globalization, the focal points of the
Wall Street Journal article.
Om Malik has some additional comments and a link to an article he wrote in Business 2.0.