DSL Prime: "A million of Masa Son’s customers have a phone attached to their modem for VOIP. They pay 7.5 Yen, about 6 cents, for a three minute call to Japan or the United States. The switch is going so fast that the other telcos and ISPs are also rushing VOIP to market, cannibalizing their own revenues before someone else does. In the next few years, Internet telephony could siphon off nearly half of voice traffic, predicts Tadashi Onodera, president of KDDI, Japan’s No. 2 phone company."