Link Hoewing of Verizon had an op-ed in the Boston Globe last weekend about broadband. This line stopped me: "Step back, and you can see the United States is recasting the Internet as a genuine multimedia platform…." It was meant as a positive statement of what could happen if the FCC further deregulates the Bells. Instead, it epitomizes what so many companies don’t understand about the Net. They have never stopped yearning for the walled gardens of video dialtone or proprietary videotext services. If the broadband Net is turned into "multimedia", it will die the same death as all previous iterations of that vision.