Keep your eye on Ted

The interesting thing to me about this announcement of AOL’s management shakeup is that Ted Leonsis appears to be taking on a more active role. Leonsis hasn’t gotten nearly the attention recently as other pre-merger AOL leaders such as Steve Case, Barry Schuler and Bob Pittman, but he was one of the key architects of the online service’s spectacular growth. And unlike many of his compatriots, he’s still with the company. The past few years, in addition to overseeing his sports teams (the Washington Capitols and Washington Wizards), he’s been leading AOL’s forays into new businesses. I would have thought he would be among the first to go when the Time Warner guys asserted their dominance. Maybe I’m reading the tea leaves wrong, but I wonder what it means that Leonsis is stepping back into the fray?