Jeremy Allaire ruminates about metaphors for social computing. He’s on the right track. Jeremy’s thoughts about how Flash Communications Server could be used are strikingly similar to some of the concepts Ray Ozzie has expressed in connection with Groove. Not that they aren’t original, or that Macromedia and Groove are doing the same thing. There’s a deeper trend here. Whether you come from visual creativity tools or document-centered collaboration, you quickly realize that the next big thing is what I’m provisionally calling “collaborative work” (until I find a better term).